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The Bad News? If you're reading this, it's probably because Google Hates You.

The good news is: Google hates most of your competitors, too. Google is tired of reading blogs about local businesses that no humans read. Google is tired of giving away free business to people who aren't even making an effort. Google knows the value of its chokehold on essentially every business on earth, even if some of them still don't. It doesn't mind giving away priceless spots for free. But it wants you to work for it. A little caressing wouldn't hurt, either.

Digital Marketing Solutions? Is there a problem? Always.

Is it possible to run a business today without professional SEO? Yes, yes it is actually. And yes, honestly, we do like to find out that companies are doing it themselves, because it's a fantastic opportunity for us to achieve even bigger growth for their competitors. Are your competitors doing it themselves? Some are probably not doing any kind of SEO at all- that's a huge opportunity for you to jump ahead. Others are doing it a little too aggressively. There are basic things that every business needs to be doing, that most small businesses neglect or overlook, often at an immense cost. If you fall into this category, essentially everyone who does even the minimum will beat you.

Is this a hugely important but boring-looking chart?

Yes! The chart doesn't do it justice. If you move up just one rank, and all else remains the same, you are looking at a 30-50% increase in sales. If you move from #2 to #1, it's significantly higher. From #11 to #10, you could be looking at something like a 5-10x increase in sales.
This is one of the reasons why SEO-spending yields the highest returns of any kind of marketing investment.

But we don't get that much of our sales from the internet.

We get that a lot. Those are the best ones, because starting from a low baseline often results in ludicrous percentage gains. But the truth is often that a lot more of your business does come from the internet than you think. Almost everyone who calls you, even if they saw your name on a bus or a billboard or a blimp, they still have to look up your phone number, or your address. And if they see five other similar businesses first, unless they are deeply emotionally attached to you or they are a regular client, you have probably lost them. Yes, if you are a 7-11 or a grocery store, this does not apply that much. But if your clients don't visit you in person on a regular basis, then chances are that search injects itself between you and your potential clients nearly every time, and if you're ranking poorly, you don't just miss out on huge amounts of new business, you lose existing business this way regularly. Even if you turned down every New customer we brought you, improving your SEO would still pay for itself in most cases.

Thirty-thousand people in your industry have roughly similar keywords. How does Google decide who to hand all the business to?

If you already know even part of the answer, then you know that jumping ahead in the rankings is complicated but obtainable. There's not much difference between you and your competitors in Google's eyes. Very small things can move the needle tremendously. And there are an endless amount of these small things.
In most cases, there are also probably some big things.

That's all great, but we don't need another expense.

SEO spending, and really any kind of successful marketing, should cost you nothing. We encourage you not to look at it as simply a necessary expense to stay competitive, but as a scalable, consistently high-yield form of advertising.
Your digital presence is very measurable. You can simply see the results, both in your bottom line and in your traffic. It is very simple to make sure you are getting your money's worth- if for some unlikely reason you were not, we would simply to have to spend more time on it, because there's always much more that can be done. But for small businesses, the gains tend to be heavily frontloaded: There are huge early gains from fixing problems you didn't know you had, or mitigating malicious/aggressive actions by a variety of actors, and then the most challenging part eventually becomes defending those gains each month.

PlaceholderSEO transformed our online presence! Their all-in-one digital marketing solutions truly made a difference. We're thrilled with the results and the support we received.

Rami H.

★★★★★

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